Marketing built like a system, not a stunt.
For 10+ years I've run marketing for B2B and IT companies — turning scattered campaigns into a predictable pipeline that lowers CAC and compounds over time.
The right focus, in the right order
Simplify, don't complicate. Three things decide whether marketing pays back.
Target audience
Identify who actually converts and build messaging sharp enough to move them from the platform to your site.
Go-to-market packaging
Turn your website into a working tool — clear enough that visitors find and buy what they came for.
Marketing automation
Segment leads by stage and send the right message at the right moment, not one blast to everyone.
Four disciplines, one accountable owner
No handoffs between agencies — one person owns strategy and execution across the stack.
Advertising promotion
Targeted campaigns built for measurable ROI, not just reach — planned, launched and optimized by the person who set the strategy.
SEO promotion
Site architecture plus on-page and off-page work for long-term organic growth — the channel that keeps compounding after ad spend stops.
Design & development
Sites structured around a clear semantic core, so design doesn't just look good — it converts visitors into pipeline.
Automated marketing funnels
Email, chatbots and CRM workflows that nurture leads automatically and keep communication consistent as volume grows.
Three steps to a working system
30-minute call
We go through your funnel, what converts, what's stuck, and whether we're a fit.
Audit & roadmap
A written assessment of your marketing stack with a prioritized plan and costs.
Embedded execution
I run strategy and channels as your fractional CMO, reporting CAC, pipeline and ROI on a set cadence.
Results, in numbers
Tell me your biggest marketing challenge.
One call to see if I'm the right fit — no deck, no pitch, just a conversation about what's actually stuck.